Backed by i13 Ventures
The Challenges Costing Your Firm
Address these to unlock next-level performance.
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Client-Readiness Gap
Consultants, especially technical specialists and early-career staff, often struggle to stay composed, communicate clearly under pressure, and build fast rapport with clients — limits effectiveness in the room and slows down progression toward higher-impact roles.
HiPo Advancement Bottleneck
Top performers excel in delivery but can falter in high-pressure, high-visibility moments; losing clarity, composure, or authority in the room — gap between strong performance and true leadership readiness.
Seniors Overextended
Partners and Directors spend too much time in internal guidance and coaching, reducing their bandwidth for business development — revenue opportunities are missed.
Inconsistent Coaching
External coaching is inconsistent and depends heavily on the individual coach, while senior staff lack the structure and supports to mentor effectively — uneven capability across teams and unclear ROI on L&D spend.
Constraints of Hybrid Work
Remote working means fewer chances to observe senior behaviour or get real-time coaching — behavioural development is harder and slower.
Meet Max
The Multi-Pillar Solution
Cultivating the Roots of Performance
Video Showcase
Our Max Prototype in Action
We are rapidly developing our full solution — get in touch early to take part in our pilot (spaces limited).
Before and After
What Changes When You Have Max
The difference between hoping people perform Vs preparing them to.
Before Max
Coaching is ad-hoc, inconsistent, and dependent on who’s available.
Leaders lose hours to prep calls and informal coaching, diluting focus on BD and strategy.
Specialists struggle with EQ, presence, and client-facing skills that aren’t built into their training.
High-stakes events trigger pressure spikes, affecting clarity and pitch delivery.
Learning relies on sporadic feedback, with no structured way to build on each interaction.
Development feels fragmented; consultants lack a clear path to grow into leadership.
Firms can’t see who’s improving or how coaching time links to performance or ROI.
People make mistakes in front of clients because they haven’t rehearsed key moments
After Max
Everyone gets consistent, high-quality, on-demand support — personalised and scalable.
Leaders reclaim time for high-value work while Max handles coaching needs.
Interactive roleplay simulations build confidence, presence, and people skills.
Executive Presence techniques help consultants stay calm, composed, and confident under pressure.
Guided AI journaling drives reflection, unearths insights and accelerates behaviour change.
Personalised development pathways aligned with your firm’s competency and leadership frameworks.
Dashboards make progress visible — skills, engagement, and coaching ROI are measurable.
Consultants enter client situations prepared, grounded, and confident.
Being AI-Native means Advanced Capabilities
Personalised. Customisable. Dynamic.
On-Demand, Instant Feedback
Access anytime. Short, effective practice sessions. Your private space to rehearse, reset, or reflect — no judgement.
Receive instant coaching feedback for effective communication and interpersonal skills improvements.
Tailor to Actual Upcoming Events
Simulates your upcoming events — a pitch, meeting, or client call. With calendar integration, for timely coaching when it’s needed most.
Customise to Company Frameworks
Integrate your firm's proprietary communication models, coaching guides, or competency frameworks. Simulations and feedback reflect your organisation's frameworks.
Dynamic Development Pathways
Curated practice exercises aligned to your goals. With a personal dashboard to track growth in skills and executive presence. Visualise progress over time, identify blind spots to work on.
Individual & Team Insights
Individuals can choose to share their progress data — giving L&D robust new ways to measure readiness. Coupled with aggregated, anonymised insights across teams. No more guesswork or subjective bias.
Privacy Built-In
Practice sessions stay private. Enterprise-grade security protects sensitive client information and proprietary firm methodologies.
Spotlight on Interactive Scenario Practice
Safe space practice with Intelligent feedback
STEP 1
Individual tells Max about their upcoming client meeting
STEP 2
Max gathers details, and pulls in more context from previous meeting notes, to create a tailored roleplay scenario
STEP 3
Individual roleplays with Max & receives feedback
STEP 4
Rinse & Repeat
OUTCOME
Consultants Who Present, Persuade and Perform.
Why AI Coaching?
AI coaching isn't the future — it's already delivering results:
Designed for Professional Services
Management Consulting
Empower consultants to rehearse client conversations, sharpen emotional intelligence, and deliver confidently — even under partner-level pressure.
Audit & Assurance
Empower auditors to navigate tough review meetings, communicate clearly with clients, and stay composed through peak-season intensity.
Financial Advisory / Corporate Finance
Empower advisory teams to handle high-stakes negotiations, present complex analyses with authority, and remain steady when deal pressure spikes.
Legal Services
Empower lawyers to prepare for hearings, negotiate strategically, and communicate with calm precision — even in adversarial settings.
Tax Advisory
Empower tax professionals to explain complex regulations clearly, manage sensitive client queries, and stay centred under deadline pressure.
IT Consulting
Empower IT consultants to translate technical depth into business clarity, lead challenging stakeholder sessions, and stay confident when systems issues arise.
Engineering & Architecture
Empower engineers and architects to communicate complex designs simply, handle demanding stakeholders, and present decisively at critical project milestones.
Contact max@superself.ai with any further questions
Ready to Transform Your Teams Performance
See how Max can drive measurable performance improvements across your organisation while freeing your senior talent to focus on high-value activities.
