Our Supporters

Our Supporters

Backed by i13 Ventures

Where Performance Breaks Down

Consultants deliver strong work, but under pressure, performance falters in real client moments.

Client-Readiness Gap

Consultants — especially specialists and early-career staff — struggle to stay composed and credible in live client interactions — limiting exposure to meaningful client work.

Leadership Bottleneck

High-potential consultants perform strongly but are inconsistent when challenged or scrutinised in the moment — limiting trust, ownership, and progression into higher-impact roles.

Seniors Overextended

Because consultants aren’t consistently reliable in high-stakes client moments, Partners and Directors are repeatedly pulled back into key deals and meetings — reducing time available for business development.

Performance Science at its Core

Performance Science at its Core

Performance Science at its Core

Meet Max
The Multi-Pillar Solution

Instil Composure. Hone Communication. Enhance judgement.

Interactive Scenarios

Prepare for difficult conversations, high-stakes pitches, and challenging meetings by practising with AI that behaves like real clients and stakeholders. Consultants can test their approach, refine communication, and handle tough pushback in simulated scenarios that are context-heavy — pulling in client details and meeting specifics to maximise realism and relevance.

Interactive Scenarios

Prepare for difficult conversations, high-stakes pitches, and challenging meetings by practising with AI that behaves like real clients and stakeholders. Consultants can test their approach, refine communication, and handle tough pushback in simulated scenarios that are context-heavy — pulling in client details and meeting specifics to maximise realism and relevance.

Interactive Scenarios

Prepare for difficult conversations, high-stakes pitches, and challenging meetings by practising with AI that behaves like real clients and stakeholders. Consultants can test their approach, refine communication, and handle tough pushback in simulated scenarios that are context-heavy — pulling in client details and meeting specifics to maximise realism and relevance.

Shirtless man meditating indoors
Shirtless man meditating indoors

Reflective Journaling

Capture post-event thoughts through reflective journaling, with AI guidance that encourages deeper entries — this helps individuals surface their perception gaps, enhancing their judgement and revealing insights they can use going forward. Journal entries are further leveraged by Max to produce increasingly personalised coaching.

Reflective Journaling

Capture post-event thoughts through reflective journaling, with AI guidance that encourages deeper entries — this helps individuals surface their perception gaps, enhancing their judgement and revealing insights they can use going forward. Journal entries are further leveraged by Max to produce increasingly personalised coaching.

Reflective Journaling

Capture post-event thoughts through reflective journaling, with AI guidance that encourages deeper entries — this helps individuals surface their perception gaps, enhancing their judgement and revealing insights they can use going forward. Journal entries are further leveraged by Max to produce increasingly personalised coaching.

Performance Science Techniques

Evidence-based techniques drawn from neuroscience and high-performance research that help individuals regulate their nervous system, sharpen mental clarity, and communicate with composure under pressure. Max facilitates practice of these techniques in-the-flow — before meetings, during challenging client interactions, or whenever someone needs to reset.

Performance Science Techniques

Evidence-based techniques drawn from neuroscience and high-performance research that help individuals regulate their nervous system, sharpen mental clarity, and communicate with composure under pressure. Max facilitates practice of these techniques in-the-flow — before meetings, during challenging client interactions, or whenever someone needs to reset.

Performance Science Techniques

Evidence-based techniques drawn from neuroscience and high-performance research that help individuals regulate their nervous system, sharpen mental clarity, and communicate with composure under pressure. Max facilitates practice of these techniques in-the-flow — before meetings, during challenging client interactions, or whenever someone needs to reset.

Two people stretching on yoga mats
Two people stretching on yoga mats

Video Showcase

See Max in Action

Built with individuals, companies and coaches in mind

Before and After

What Changes When You Have Max

The difference between hoping people perform Vs preparing them to.

Before Max

Coaching is high-value but episodic and does not stick well

Leaders repeatedly pulled back into key deals and meetings

Specialists have gaps in client-facing skills and can struggle with EQ

High-stakes events trigger pressure spikes, affecting clarity and in-the-room performance

Learning relies on sporadic feedback, with no structured way to build on each interaction

Development feels fragmented; consultants lack a clear path to grow into leadership

Firms can’t see who’s improving or how coaching time links to performance or ROI

People make mistakes in front of clients because they haven’t rehearsed key moments

After Max

Coaching is extended and reinforced by continuous engagement with Max

Consultants are more reliable; leaders have more time for business development

Interactive Scenarios improve communication and interpersonal skills

Performance Science Techniques help consultants stay calm, composed, and confident under pressure

Reflective Journaling drives awareness and unearths insights, accelerating behavioural change

Personalised development pathways aligned with your firm’s goals and competency frameworks

Dashboards make progress visible — skills, engagement, and coaching ROI are measurable

Consultants enter client situations prepared, grounded, and confident

Being AI-Native means Advanced Capabilities

Personalised. Customisable. Dynamic.

On-Demand, Instant Feedback

Access anytime. Short, effective practice sessions. Your private space to rehearse, reset, or reflect — no judgement.


Receive instant feedback for effective communication and interpersonal skills improvements.

Tailor to Actual Upcoming Events

Simulates your upcoming events — a pitch, meeting, or client call. With calendar integration, for timely preparation when it’s needed most.

Customise to Company Frameworks

Integrate your firm's proprietary communication models, coaching guides, or competency frameworks. Simulations and feedback reflect your organisation's frameworks.

Dynamic Development Pathways

Curated practice exercises aligned to your goals. With a personal dashboard to track skills improvements. Visualise progress over time, identify blind spots to work on.

Individual & Team Insights

Individuals can choose to share their progress data — giving L&D robust new ways to measure readiness. Coupled with aggregated, anonymised insights across teams. No more guesswork or subjective bias.

Privacy Built-In

Practice sessions stay private. Enterprise-grade security protects sensitive client information and proprietary firm methodologies.



Spotlight on Interactive Scenarios

Context-infused for accurate simulations

of real-world situations

STEP 1

Individual tells Max about their upcoming client meeting

STEP 2

Max uses the details provided to prepare a simulation of the upcoming meeting

STEP 3

Individual does a dry-run of the meeting, interacting with the simulated client members

STEP 4

Max reviews their performance and provides feedback

OUTCOME

Consultants Who Present, Persuade and Perform.

The Return on Investment

The Return on Investment

The Return on Investment

Better Outcomes

AI-driven performance isn't the future — it's already delivering results:

50–60%

Increase in Goal Attainment from AI Coaching compared to a no-coaching control group. (PLOS ONE Study)

50–60%

Increase in Goal Attainment from AI Coaching compared to a no-coaching control group. (PLOS ONE Study)

50–60%

Increase in Goal Attainment from AI Coaching compared to a no-coaching control group. (PLOS ONE Study)

260%

ROI from AI+Humans for a mid-size enterprise over three years, with a value of ~$3.3 million. (Forrester Study)

260%

ROI from AI+Humans for a mid-size enterprise over three years, with a value of ~$3.3 million. (Forrester Study)

260%

ROI from AI+Humans for a mid-size enterprise over three years, with a value of ~$3.3 million. (Forrester Study)

131%

Higher revenue growth for coaching-centric companies vs companies without coaching. (BetterUp Research)

131%

Higher revenue growth for coaching-centric companies vs companies without coaching. (BetterUp Research)

131%

Higher revenue growth for coaching-centric companies vs companies without coaching. (BetterUp Research)

5x-20X

ROI with all benefits considered. (McKinsey)

5x-20X

ROI with all benefits considered. (McKinsey)

5x-20X

ROI with all benefits considered. (McKinsey)

Verticals

Verticals

Verticals

Designed for Professional Services

Management Consulting

Empower consultants to rehearse client conversations, sharpen emotional intelligence, and deliver confidently — even under partner-level pressure.

Audit & Assurance

Empower auditors to navigate tough review meetings, communicate clearly with clients, and stay composed through peak-season intensity.

Financial Advisory / Corporate Finance

Empower advisory teams to handle high-stakes negotiations, present complex analyses with authority, and remain steady when deal pressure spikes.

Legal Services

Empower lawyers to prepare for hearings, negotiate strategically, and communicate with calm precision — even in adversarial settings.

Tax Advisory

Empower tax professionals to explain complex regulations clearly, manage sensitive client queries, and stay centred under deadline pressure.

IT Consulting

Empower IT consultants to translate technical depth into business clarity, lead challenging stakeholder sessions, and stay confident when systems issues arise.

Engineering & Architecture

Empower engineers and architects to communicate complex designs simply, handle demanding stakeholders, and present decisively at critical project milestones.

Frequently Asked Questions

Frequently Asked Questions

Contact max@superself.ai with any further questions

What is Max, in simple terms?

Max is a platform where consultants can practice client conversations, utilise performance science techniques to manage nerves in the spotlight and reflect on their performance with AI-guided journaling. It helps consultants show up calmer, clearer, and more convincing.

What is Max, in simple terms?

Max is a platform where consultants can practice client conversations, utilise performance science techniques to manage nerves in the spotlight and reflect on their performance with AI-guided journaling. It helps consultants show up calmer, clearer, and more convincing.

What is Max, in simple terms?

Max is a platform where consultants can practice client conversations, utilise performance science techniques to manage nerves in the spotlight and reflect on their performance with AI-guided journaling. It helps consultants show up calmer, clearer, and more convincing.

Who is Max for?

Client-facing consultants at all levels: early-career staff building client confidence, high-potential employees looking to become leaders, and technical experts who need to communicate complex ideas clearly.

Who is Max for?

Client-facing consultants at all levels: early-career staff building client confidence, high-potential employees looking to become leaders, and technical experts who need to communicate complex ideas clearly.

Who is Max for?

Client-facing consultants at all levels: early-career staff building client confidence, high-potential employees looking to become leaders, and technical experts who need to communicate complex ideas clearly.

How does Max help?

Before any event, a user can practise with interactive scenarios and use performance science techniques to build composure. Afterwards, guided reflection captures what worked and what to improve.

How does Max help?

Before any event, a user can practise with interactive scenarios and use performance science techniques to build composure. Afterwards, guided reflection captures what worked and what to improve.

How does Max help?

Before any event, a user can practise with interactive scenarios and use performance science techniques to build composure. Afterwards, guided reflection captures what worked and what to improve.

What can people practise, and how long does it take?

Any client-facing or internal situations: pitches, negotiations, difficult conversations, workshops. Sessions are short — 3–5 minutes for in-the-flow sessions and 8–15 minutes for deeper preparation sessions.

What can people practise, and how long does it take?

Any client-facing or internal situations: pitches, negotiations, difficult conversations, workshops. Sessions are short — 3–5 minutes for in-the-flow sessions and 8–15 minutes for deeper preparation sessions.

What can people practise, and how long does it take?

Any client-facing or internal situations: pitches, negotiations, difficult conversations, workshops. Sessions are short — 3–5 minutes for in-the-flow sessions and 8–15 minutes for deeper preparation sessions.

What are performance science techniques?

Evidence-based methods from performance research and neuroscience: mental imagery, attention control, performance breathing and cognitive reframing. Widely used with athletes and public speakers to build composure under pressure.

What are performance science techniques?

Evidence-based methods from performance research and neuroscience: mental imagery, attention control, performance breathing and cognitive reframing. Widely used with athletes and public speakers to build composure under pressure.

What are performance science techniques?

Evidence-based methods from performance research and neuroscience: mental imagery, attention control, performance breathing and cognitive reframing. Widely used with athletes and public speakers to build composure under pressure.

How personalised is it?

Max adapts to each user's upcoming meetings, responds to how they engage, and builds on previous sessions. It's an on-demand coaching companion, not a static learning tool.

How personalised is it?

Max adapts to each user's upcoming meetings, responds to how they engage, and builds on previous sessions. It's an on-demand coaching companion, not a static learning tool.

How personalised is it?

Max adapts to each user's upcoming meetings, responds to how they engage, and builds on previous sessions. It's an on-demand coaching companion, not a static learning tool.

Can Max fit our firm's frameworks?

Yes. Firms can upload their own coaching models, communication frameworks, or behavioural competencies. Max then adapts its feedback and analytics to reflect your organisation’s standards and language.

Can Max fit our firm's frameworks?

Yes. Firms can upload their own coaching models, communication frameworks, or behavioural competencies. Max then adapts its feedback and analytics to reflect your organisation’s standards and language.

Can Max fit our firm's frameworks?

Yes. Firms can upload their own coaching models, communication frameworks, or behavioural competencies. Max then adapts its feedback and analytics to reflect your organisation’s standards and language.

Does Max replace human coaching?

No — it complements it. Max handles frequent practice, reflection, and emotional regulation, allowing human coaches to focus on higher-level development and complex interpersonal dynamics.

Does Max replace human coaching?

No — it complements it. Max handles frequent practice, reflection, and emotional regulation, allowing human coaches to focus on higher-level development and complex interpersonal dynamics.

Does Max replace human coaching?

No — it complements it. Max handles frequent practice, reflection, and emotional regulation, allowing human coaches to focus on higher-level development and complex interpersonal dynamics.

How does Max work with existing coaches?

Max amplifies human coaching. Coaches can upload their own coaching methodologies to tailor the sessions, and users can share insights to enrich coaching conversations.

How does Max work with existing coaches?

Max amplifies human coaching. Coaches can upload their own coaching methodologies to tailor the sessions, and users can share insights to enrich coaching conversations.

How does Max work with existing coaches?

Max amplifies human coaching. Coaches can upload their own coaching methodologies to tailor the sessions, and users can share insights to enrich coaching conversations.

How is data protected?

Max uses data minimisation, encryption, and role-based access. It's built with GDPR in mind, and we'll work with your security team during the pilot.

How is data protected?

Max uses data minimisation, encryption, and role-based access. It's built with GDPR in mind, and we'll work with your security team during the pilot.

How is data protected?

Max uses data minimisation, encryption, and role-based access. It's built with GDPR in mind, and we'll work with your security team during the pilot.

Who sees what data?

Individuals see their own private progress. Managers and L&D see only aggregated, anonymised insights. Sharing detailed data with coaches requires explicit user consent.

Who sees what data?

Individuals see their own private progress. Managers and L&D see only aggregated, anonymised insights. Sharing detailed data with coaches requires explicit user consent.

Who sees what data?

Individuals see their own private progress. Managers and L&D see only aggregated, anonymised insights. Sharing detailed data with coaches requires explicit user consent.

Pilots coming soon. Capacity limited.
Reach out now to save your spot.

Why not start with a demo?

Close-up of a person meditating cross-legged indoors
Close-up of a person meditating cross-legged indoors
Close-up of a person meditating cross-legged indoors