Our Story
01
Superself was born from a simple observation: traditional coaching models simply cannot scale to meet the demands of modern organisations. Talented professionals were missing out on development opportunities due to the fact that senior leaders, who are at times assigned as their coaches, were stretched too thin, and coaching quality varied dramatically depending on who was available.
02
We knew there had to be a better way—one that could deliver consistent, high-quality coaching experiences at scale whilst freeing senior talent to focus on strategic priorities. That's why we created Max.
03
What We Stand For
Accessibility - World-class coaching should be available to everyone, not just those at the top
Consistency - Every team member deserves the same high-quality coaching experience
Evidence-Based Approach - Our methodologies are grounded in proven psychological and coaching frameworks
Measurable Impact - We believe in tracking progress and demonstrating real performance improvements
Safe Learning Environment - Growth happens when people feel free to experiment without judgement
The Coaching Solution for Top Performers
We envision a future where every professional has access to personalised, on-demand coaching that helps them perform under the spotlight, navigate challenges, develop critical skills, and achieve their full potential. Through Max, we're building the future of organisational performance—one where technology and human expertise combine to create coaching experiences that are always available, consistently excellent, and measurably effective.
Join us in transforming how organisations develop their talent. Together, we can build workplaces where everyone has the support they need to thrive.